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The Fundamentals of Search Engine Optimization

There are long lists of SEO strategies however but for beginners it usually becomes difficult to know where should they actually start? Well yes, you need to have a solid foundation before your pages reach to the top spot in search engine results.

You must be well aware of the fact that to get traffic to your website from search engines, you definitely need an SEO optimized website. But, you need to know the fundamentals of search engine optimization for optimizing your website. And, that what we are going to discuss here So, without any further delay let's talk about in the following write-up that what matters most in your SEO strategy?

Page Title Tags

If you create compelling as well as understandable page titles then it will help to increase clicks when your title is displayed among various results. This tag can be used to associate keywords and phrases with your page content. However, search engines generally limit their evaluation of title tags to 60 characters. So, make sure to keep relevant words and phrases at the start and make it simple, short compelling but relevant.

Meta Description

The value of meta description has increased recently because it’s used as the descriptive text displayed under search engine results. Therefore, make sure to create a meta description which describes your page’s content in the best manner because it will increase click-through rates whilst providing you with another opportunity to relate keywords and phrases to your page’s content.

Make use of the h1 through h6 html tags

Search engines scan for headlines which are designated in html by using the tags h1 through h6. So, it's always a good idea to incorporate these standard html “heading” tags put in some relevant and readable phrases in them. However, you don’t have to use all of these headline tags, but you will benefit if you use some headings.

Make Friendly & Intelligent Title Links

It comes when you create a link to a page within your own website or even when you're linking something to another website. However, it's important to make the link legible as well as self descriptive. So, instead of using generic phrases like "click here", try to make normal or key phrases the link. So instead of using "click here" to learn more about ITDigiTech Solutions - "learn more about ITDigiTech" should be the link.

Leverage Alt Tags with Images

Search engine spiders can’t evaluate the text displayed in an image therefore, it’s considered good to include the alt and title tags on all of your images. Firstly, it will provide the search engines with a description for the image. Moreover, it will also make your website more user friendly. Another good practice to follow with your website’s images is to make the file name descriptive which also includes keywords and phrases if possible.

Relevant, Quality Inbound Links

This is one of the toughest challenges but the most sought-after remedies requested of SEO professionals. Earlier, having tons of inbound links was sufficed, but with the increased competition search engines began to evaluate the quality of these inbound links altogether. So, the source of inbound links is weighted on two basics 1. The incoming link’s site reputation, 2. Whether the referring site is related and relevant to your product, business, or industry Therefore, in today’s scenario you need to build incoming links carefully while concentrating on obtaining links from reputable and relevant sources.

Create Good Content & Keep it Fresh

Content is considered as king in SEO. The reason being that all search engines want to direct search users to content that is useful. And for that search engines spend millions to continually update their algorithms and intelligence of searches. So, today the spiders evaluate a website’s context and relevancy. Therefore, well written content which also relates to your business, product, or industry, is invaluable. However, you need be sure to follow the above guidelines, keep title tags and meta descriptions distinct, and incorporate h1 through h6 tags The next thing is to keep your content fresh for that you can add a blog to your website. Blogs offer a great opportunity to generate more relevant content. However, when you decide to incorporate a blog then you’ll need to consider if you wish to host the blog on your own server or you want to take advantage of the many hosted blogging solutions.

Submit your Website to Directories & Search Engines

I understand it sounds very common but on occasion it’s overlooked. So, it is always advised that when you bring a new site online then make sure to submit it to the major search engines. Moreover, in addition to submitting your site to search engines, you should also look to submit it to human edited directory projects as well. These directories can be beneficial, as they’re looked upon favorably by search engines since they’re edited by humans. Also, obtaining a listing can improve your website’s ranking whilst keeping your website visited more frequently.